Creative Direction Studio · New York
Worlds, given form.
Before a product, there is a world that needs it. A history, an architecture, a language, a weather.
Most studios are handed a brand and asked for images. We work the other way. We build the world first: its material logic, its references, the way light behaves in it. Only then does the image become obvious.
A world holds together because it obeys one law it cannot break. Find that law and every frame agrees with every other frame without being told to. That is the whole discipline.
We are drawing the maps of worlds that do not exist yet.
Index of Worlds
What the studio does
Concept → System → ImageWorld-building & creative direction
The single vision behind a campaign, a collection, or a launch. We define the world, write its law, and hold every decision to it. Concept, art direction, and oversight from first idea to final frame.
Brand identity as a world
Naming, verbal identity, visual language, and the object at the centre of it. Not a logo sheet. A system complete enough that anyone can make the next thing correctly without asking us.
Campaign production
The studio produces campaign imagery and film in-house using generative and photographic tools together. It means a six-frame campaign in six locations with no scout, no permit, and no weather delay, held to the same standard as one that was shot.
Studio
New YorkI was born in Dakar and I work in New York. Both cities build the same way: something arrives from somewhere else, and the place makes it completely its own.
That is the method. Mapsform does not decorate a brand. It builds the world the brand comes from: the history, the material, the language. Then it gives that world form.
Every project is run by me, start to finish. Nothing is handed down.
- Founder
- Mapathe Fall, Creative Director
- Based
- New York
- Languages
- English, French, Wolof
- Sectors
- Fashion, luxury, sport, culture
- Standard
- The work should be able to stand beside the best in the world. Nothing ships that does not.
If you are imagining something that does not exist yet, we would like to help you draw it.
The studio takes a limited number of projects each quarter. Tell us what you are building and roughly when it needs to exist. We reply to everything within two working days.